Apparel Merchandising:-
Merchandising process involves the production of designs and distribution of final product to end users. In other sentence -A person who deals with product or merchandise is called as merchandiser. Merchandisers are working closely with designers to ensure that designs will be affordable and desired by the target market.
Garment merchandising can be divide into two types:
1. Retail merchandising:-Retail merchandisers manage store allocation and maximise the sales.
2. Product merchandising: Product merchandiser manage the flow of materials to suppliers and flow of product to store and then pass the control to retail merchandiser.
How to learn product merchandising: Go through the below steps to learn product merchandising of garment in easy way.
Step-1
Product Study:-
Merchandiser have to study the product before dealing with it. If the product is garment then go through the below information about product.
* Product design and specification.
* Garment fit or spec detail
* Construction detail
* Labelling and Packing Information
* Trims and there consumption
Step-1
Product Study:-
Merchandiser have to study the product before dealing with it. If the product is garment then go through the below information about product.
* Product design and specification.
* Garment fit or spec detail
* Construction detail
* Labelling and Packing Information
* Trims and there consumption
Step-2
BOM preparation: As an apparel merchandiser prepare the bill of material or list of material for a product. Garments BOM can categories into four divisions -Cutting,stitching,finishing and packing.
Cutting Bill of Material List -Includes Fabrics,Contrast Fabrics,Linings, Pocketing and Types of Interlinings.Consumption work out need for all material with the help of cad or cutting team for this division.
Stitching BOM:- Each and every material which require to complete the design as per construction requirement listed in this category. Material list can be short and long as per design and technical requirement of the product.
Finishing and Packing BOM:- Finishing and packing of garment need several trims as per customer requirement. Merchandiser have to get all information about packaging from buyers. It includes branding, retail price,product safety and etc.
Step-3
TNA Making:- Merchandiser have to make TNA(Time and action plan) sheet to execute and order. They have to work closely with each dept and customer to fix the time line of each process in this sheet. As per TNA time line merchandiser have to commit the delivery date of an order to customer or as per delivery date asked by customer has to make TNA(depends upon customer comfort).This sheet includes activity like materials procurement,sample submission, production planing,etc.
Cutting Bill of Material List -Includes Fabrics,Contrast Fabrics,Linings, Pocketing and Types of Interlinings.Consumption work out need for all material with the help of cad or cutting team for this division.
Stitching BOM:- Each and every material which require to complete the design as per construction requirement listed in this category. Material list can be short and long as per design and technical requirement of the product.
Finishing and Packing BOM:- Finishing and packing of garment need several trims as per customer requirement. Merchandiser have to get all information about packaging from buyers. It includes branding, retail price,product safety and etc.
Step-3
TNA Making:- Merchandiser have to make TNA(Time and action plan) sheet to execute and order. They have to work closely with each dept and customer to fix the time line of each process in this sheet. As per TNA time line merchandiser have to commit the delivery date of an order to customer or as per delivery date asked by customer has to make TNA(depends upon customer comfort).This sheet includes activity like materials procurement,sample submission, production planing,etc.
Step-4
Cost break down(CBD) Making:- Cost factor is playing main role for any business. Merchandiser need to make proper cost break down sheet for a product to Negotiate with customer and supplier. To make a proper CBD merchandiser have to get below information.
* Trims cost
* Man power cost
* Finance cost
* Transportation and documentation cost
* Margin
* Other cost
Cost break down(CBD) Making:- Cost factor is playing main role for any business. Merchandiser need to make proper cost break down sheet for a product to Negotiate with customer and supplier. To make a proper CBD merchandiser have to get below information.
* Trims cost
* Man power cost
* Finance cost
* Transportation and documentation cost
* Margin
* Other cost
Step-5
Materiel Or Trims Study:- As a merchandiser trims information is necessary to deal with product. For each and every trims need to collect below information to offer it to customer for selection and after selection its help to purchase the material.
* Material Type
* Material Composition
* Material Construction
* Material Color
* Material Size
* Material source
* Article No
*Etc
Step-6
Trims Purchasing:- After taking approval from customer, merchandiser have to generate Purchase requirement of each material with the help of BOM. Stock availability information need to check before raising Purchase order. Purchasing follow up from supplier can be taken care by purchase team or by merchandiser depends upon organisation setup.
Step-7
Co-ordination and Follow up- Merchandiser is working as bridge between production unit and buyers. They have to work closely along with all dept and customer to pass out the information to each others to meet customer requirement. Merchandiser have to involve in all production activity to ensure on time production. They also need to know about quality stander of customer to check each activity to ensure quality product supply.
Step-8
Shipping and Documentation:- Shipment or dispatch is the last step of garment merchandising. For arranging dispatch of material merchandiser have to collect below data for proper documentation and safe delivery of product.
* Consignee address and details
* Shipment mode
* Shipment term
* Shipping Method
* Shipment value
* Shipment wt
* Shipment volume
* Logistic information
* Payment Term
* Shipper information
*Etc
Materiel Or Trims Study:- As a merchandiser trims information is necessary to deal with product. For each and every trims need to collect below information to offer it to customer for selection and after selection its help to purchase the material.
* Material Type
* Material Composition
* Material Construction
* Material Color
* Material Size
* Material source
* Article No
*Etc
Step-6
Trims Purchasing:- After taking approval from customer, merchandiser have to generate Purchase requirement of each material with the help of BOM. Stock availability information need to check before raising Purchase order. Purchasing follow up from supplier can be taken care by purchase team or by merchandiser depends upon organisation setup.
Step-7
Co-ordination and Follow up- Merchandiser is working as bridge between production unit and buyers. They have to work closely along with all dept and customer to pass out the information to each others to meet customer requirement. Merchandiser have to involve in all production activity to ensure on time production. They also need to know about quality stander of customer to check each activity to ensure quality product supply.
Step-8
Shipping and Documentation:- Shipment or dispatch is the last step of garment merchandising. For arranging dispatch of material merchandiser have to collect below data for proper documentation and safe delivery of product.
* Consignee address and details
* Shipment mode
* Shipment term
* Shipping Method
* Shipment value
* Shipment wt
* Shipment volume
* Logistic information
* Payment Term
* Shipper information
*Etc
